wasmachen.at
DEEN
White label event platform features

Everything a regional
event portal needs, included.

From branding to AI search to print export: every feature runs on the existing wasmachen.at platform. You only choose how events get in.

In both packagesStudio only · Package 2
01

Branding & tenancy

Both packages

The whole site re-skins to your title, not a theme toggle, but a real per-tenant configuration layer the platform already ships.

Own domain / sub-domain

Runs on events.your-paper.at with your SSL. Readers never leave your brand, it counts as your traffic and your SEO.

Logo, favicon & masthead

Your marks in header, tab and share cards. Looks built in-house, not licensed.

Brand colour tokens

Primary, ink and accent colours from one config, matching your print and web identity exactly.

Multilingual (i18n)

German, English, and open to any additional language your audience needs. Cookie-based locale switch, every label translated.

Per-tenant analytics keys

Your own PostHog, GA4 and Meta Pixel IDs. Event data lands in your stack, not a shared one.

GDPR / cookie consent

Built-in consent layer before any tracking fires. EU compliance out of the box. “Powered by” configurable or fully removable.
02

Discovery & search

Both packages

The reason readers come back: finding something to do, fast.

Typo-tolerant full-text search

Sub-50 ms, with synonyms and facets. A misspelled band name still finds the concert.

Faceted filters & regions

Category, location and date range in one pass. A “what’s on in [town]” page for every place in your coverage area.

Geo “near me”

Detects location on arrival and surfaces nearby events first.

Trending & popular

Live from real interaction data, the homepage always reflects what the audience actually clicks.

Real-time updates

A WebSocket gateway pushes changes to open pages, no manual refresh, no stale listings.
< 50 ms

Search response time, even across thousands of events.

03

AI features

Both packages

The differentiators that make the portal feel modern rather than a static calendar.

EventGPT

Conversational discovery

“Something for kids this rainy Saturday near Linz”, and the assistant returns real, grounded recommendations. RAG searches your actual catalogue at query time: answers are accurate, never invented.

Personalised recommendations

A dedicated ML engine learns from each reader’s likes and clicks, genuine personalisation, not just “most popular”.

AI enrichment per event

Teaser texts written automatically, artist and venue data looked up. Even a bare feed entry arrives readable.
04

Event & organiser pages

Both packages

Rich detail pages

Full description, image gallery and an interactive location map for every event.

Structured data (LD-JSON)

Every event page ships Google-friendly structured data, appearing in Google’s event carousel. Free reach beyond your own site.

Organiser & venue profiles

Each organiser gets a profile page with full event history, a reason to promote your link.

Link out to the organiser

Where an event has an external registration or info page, the detail page links straight to it.
05

Reader accounts & content

Both packages

Sign in

Via email, Google or Apple.

Save & like

Personal history and notifications by email or push.

Editorial / blog module optional

Previews, round-ups and interviews right alongside the listings, same brand and CMS.

Careers & contact

Careers board, contact and feedback forms, standard furniture, included.
06

Event sourcing

Both packages

The engine behind Package 1, the site fills itself.

Automated ingestion

From event APIs and partner feeds on a schedule.

Multi-factor dedupe

Fuzzy name matching, a time-window check and geo proximity, the same concert from three sources becomes one clean entry.

Source prioritisation

When sources disagree, the highest-quality record wins. AI enrichment runs on every import automatically.

Package 2 adds a second inflow: organisers publishing directly through Studio (§09). Both flows share the same dedupe, enrichment and review queue.

07

Editorial back-office (Admin)

Both packages

Your team’s control room, a separate admin app on its own sub-domain.

Review queue

One-click approve/reject, nothing goes live without sign-off if you want it that way.

Reports & claim mediation

Resolve user reports and organiser ownership disputes.

Full CRUD

For events, organisations, users and content.

Category management

Multi-language, with translations.

Platform analytics & audit log

Views, clicks, interactions, exportable, with time-series. Every admin action recorded.

Feature flags & roles

Turn modules on/off and control who can do what.

NSFW image detection

Every uploaded image is auto-screened, anything flagged lands in the review queue before it goes live.

08Both packages

Data export for print

Purpose-built for newspapers and magazines: curated listings as structured data, JSON, XML or CSV, for your own print workflow.

Curated selection: pick a region, date range and/or category (“this weekend in the district”) and export just those events.Structured formats: export as JSON, XML or CSV. Layout and design stay entirely with you, in your own system.Recurring editions: reuse a saved selection each week/month for a standing “what’s on” column.

We deliver the data, not the design: clean, structured exports (JSON, XML, CSV) that your editorial or layout system takes from there.

JSONXMLCSV3 Events · KW 28
[
  {
    "title": "Sommer-Openair",
    "start": "2025-07-12T19:00",
    "venue": "Hauptplatz",
    "category": "Musik",
    "price": "frei"
  },
  {
    "title": "Bauernmarkt",
    "start": "2025-07-13T08:00",
    "venue": "Altstadt",
    "category": "Markt"
  }
]
09

Organiser Studio

Package 2 only

A branded self-service portal where local organisers publish and manage their own events. This is what turns a listings site into a regional platform.

Self-service creation

Rich editor for description, images, location, categories and dates. AI-assisted import pre-fills from an existing source.

Claim existing listings

An organiser takes over an already-imported event and keeps it up to date themselves.

Organisation management

Multiple organisations per account, team members with roles, and a curated public profile.

Post-event surveys

A guided wizard with AI-generated questions collects feedback after the event.

Organiser analytics

Views and engagement for their own events, organisers see the reach your platform gives them.

Why Package 2?

It creates a direct relationship with every organiser in the market, the natural surface for advertising, promoted listings and partnerships.

10

Platform & SEO foundation

Both packages

The technical bedrock, why the site is fast, findable and reliable.

Server-side rendering (SSR)

Fast first paint and full crawlability for search engines.

Auto sitemaps, OG images & llms.txt

Covering events, organisations, regions and blog. llms.txt optimises for AI search engines.

Horizontal scaling

Master/slave roles behind a load balancer absorb traffic spikes when a big event drops.

Docker-native

Hosted for you or self-hosted in your own infrastructure.

All the features, one package decision.

Compare Discovery and Discovery + Studio, and find what fits your region.

Compare packages